The Sweet Dreams Tour!

ahh! last night was the Sweet Dreams Tour at Gramercy Theatre in NYC! It's so exciting to see my clothes on stage night after night via social media but i was so thrilled to see it IRL. it was my first time seeing Megan live (and only our 3rd time ever meeting face to face!) it was incredible! she brings my clothes to life in the most perfect way. she is surrounded by an incredible team of people and i am so happy and grateful to be a part of it. what a doll. she sounded & looked perfect. it...

behind the scenes at my fall photoshoot!

yesterday, my fabulous photographer of 7 (!!!) years Katrina Eugenia  and I shot my fall collection. The collection is titled Collegiate Swag (see: previous blog post to get the joke) so we shot on campus at my alma mater, Pratt Institute.

here are some behind the scenes photos, captured by my lovely intern, coco, from the shoot. 


Collegiate Shag!

This is the Collegiate Shag:
Now stay tuned for #CollegiateSwag...
Coming SOON
xoxo, julie

3700 followers treat!

guys i REALLY need to clear out some room in my studio and get ready for fall (woohoo!) so please enjoy 37% off all orders on my website (!!!!!) when you enter TREAT at checkout. that is a huge savings. that's literally over $55 off my retroversible skirts & dresses. SRSLY. enjoy & happy shopping!

xoxo, julie

minnie mouse!

how sweet is miss megan nicole in my minnie inspired shift? i love this silhouette, don't you? maybe i'll make it into a style you can wear too...stay tuned!

xoxo, julie!